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ETF comparison

DTD vs NOBL

Both Dividend.

WisdomTree U.S. Total Dividend Fund · ProShares S&P 500 Dividend Aristocrats ETF

Holdings overlap

Weighted by ISIN/CUSIP
17.8 %

59 positions appear in both funds. Buying equal dollars of DTD and NOBL would leave roughly 17.8% of each dollar exposed to the same underlying securities.

DTD unmatched 81.8% Shared 17.8% NOBL unmatched 82.1%

Unmatched is the part of a fund's weight the other fund doesn't match: names only it holds, plus any extra weight it puts in names both funds hold.

In DTD only
763 positions
Shared
59 positions
In NOBL only
11 positions

Side by side

DTD

WisdomTree U.S. Total Dividend Fund

WisdomTree · Dividend

73 composite / 100
Expense ratio
0.28%
Net assets
$1.62B
TTM yield
1.82%
Top-10 conc.
21.0%
NOBL

ProShares S&P 500 Dividend Aristocrats ETF

ProShares · Dividend

80 composite / 100
Expense ratio
0.35%
Net assets
$10.95B
TTM yield
2.01%
Top-10 conc.
16.5%

Sub-score comparison

72
Cost
65
77
Tax efficiency
76
66
Liquidity
100
84
Concentration
91
—
Tracking quality
—
DTD sub-score NOBL

Tracking quality isn't part of the composite — see what we don't score for why.

Cost difference

DTD is 7 bps cheaper than NOBL. On a $100,000 position that's about $70/yr more in fees for NOBL.

Fee figure is the annual expense charged on $100,000. To see how the gap compounds over a multi-decade holding period, open the cost calculator pre-filled with DTD vs NOBL.

Top shared holdings

59 shared in total
# Holding In DTD In NOBL Overlap
1 ABBVIE INC 1.55% 1.56% 1.55%
2 JOHNSON & JOHNSON 1.80% 1.46% 1.46%
3 EXXONMOBIL HOLDINGS CORP 1.71% 1.44% 1.44%
4 CHEVRON CORP 1.38% 1.44% 1.38%
5 COCA-COLA COMPANY (THE) 1.17% 1.55% 1.17%
6 PROCTER & GAMBLE COMPANY (THE) 1.15% 1.48% 1.15%
7 INTERNATIONAL BUSINESS MACHINES CORP 0.87% 1.71% 0.87%
8 WALMART INC 0.87% 1.31% 0.87%
9 PEPSICO INC 0.82% 1.36% 0.82%
10 CATERPILLAR INC 0.61% 1.60% 0.61%
11 NEXTERA ENERGY INC 0.56% 1.41% 0.56%
12 MCDONALD'S CORP 0.53% 1.36% 0.53%

Only in DTD

763 total
  • NVIDIA CORP 3.37%
  • MICROSOFT CORP 3.07%
  • JP MORGAN CHASE & COMPANY 2.67%
  • APPLE INC 2.10%
  • BROADCOM INC 1.92%
  • META PLATFORMS INC 1.46%
  • ALPHABET INC 1.33%
  • MORGAN STANLEY 1.33%
  • PHILIP MORRIS INTERNATIONAL INC 1.27%
  • ALPHABET INC 1.23%

Only in NOBL

11 total
  • Hormel Foods Corp. 1.60%
  • Linde plc 1.47%
  • Kenvue, Inc. 1.46%
  • Chubb Ltd. 1.39%
  • Air Products & Chemicals, Inc. 1.39%
  • Amcor plc 1.38%
  • Medtronic plc 1.32%
  • Roper Technologies, Inc. 1.31%
  • Brown & Brown, Inc. 1.20%
  • Pentair plc 1.15%

Percentages are holdings overlap with the named fund.

Open DTD or NOBL at a brokerage

Both funds trade commission-free at major US brokerages.

Affiliate links — opening an account through these earns PlainIndex a one-time referral. Scoring is computed before any affiliate consideration; see our methodology and funding disclosure.

Holdings overlap is the sum of min(weight_a, weight_b) over positions matched on ISIN (CUSIP fallback). Methodology: see /methodology/.

Comparing two funds doesn't endorse swapping one for the other. Tax-lot history, account type, and personal goals matter — PlainIndex publishes data and methodology, not investment advice.