ETF comparison
NOBL vs VUG
Dividend vs US Large Cap Growth.
ProShares S&P 500 Dividend Aristocrats ETF · Vanguard Morningstar Growth ETF
Holdings overlap
8 positions appear in both funds. Buying equal dollars of NOBL and VUG would leave roughly 1.6% of each dollar exposed to the same underlying securities.
Unmatched is the part of a fund's weight the other fund doesn't match: names only it holds, plus any extra weight it puts in names both funds hold.
Side by side
Sub-score comparison
Tracking quality isn't part of the composite — see what we don't score for why.
Cost difference
VUG is 32 bps cheaper than NOBL. On a $100,000 position that's about $320/yr more in fees for NOBL.
Fee figure is the annual expense charged on $100,000. To see how the gap compounds over a multi-decade holding period, open the cost calculator pre-filled with NOBL vs VUG.
Top shared holdings
8 shared in total| # | Holding | In NOBL | In VUG | Overlap |
|---|---|---|---|---|
| 1 | McDonald's Corp. | 1.36% | 0.54% | 0.54% |
| 2 | Ecolab, Inc. | 1.39% | 0.21% | 0.21% |
| 3 | WW Grainger, Inc. | 1.54% | 0.19% | 0.19% |
| 4 | Cintas Corp. | 1.42% | 0.18% | 0.18% |
| 5 | Fastenal Co. | 1.42% | 0.17% | 0.17% |
| 6 | Sherwin-Williams Co. (The) | 1.33% | 0.13% | 0.13% |
| 7 | Realty Income Corp. | 1.40% | 0.10% | 0.10% |
| 8 | West Pharmaceutical Services, Inc. | 1.72% | 0.09% | 0.09% |
Only in NOBL
62 total- Nucor Corp. 1.76%
- International Business Machines Corp. 1.71%
- Archer-Daniels-Midland Co. 1.67%
- Franklin Resources, Inc. 1.67%
- Colgate-Palmolive Co. 1.61%
- Caterpillar, Inc. 1.60%
- Automatic Data Processing, Inc. 1.60%
- Hormel Foods Corp. 1.60%
- JM Smucker Co. (The) 1.58%
- Essex Property Trust, Inc. 1.58%
Only in VUG
138 total- NVIDIA Corp 12.63%
- Apple Inc 11.67%
- Microsoft Corp 7.61%
- Alphabet Inc 5.76%
- Alphabet Inc 4.53%
- Amazon.com Inc 4.47%
- Broadcom Inc 4.28%
- Meta Platforms Inc 3.41%
- Tesla Inc 3.27%
- Eli Lilly & Co 2.81%
Related comparisons
More comparisons with NOBL
- NOBL vs DEM · WisdomTree Emerging Markets High Dividend Fund 0.0%
- NOBL vs DGS · WisdomTree Emerging Markets SmallCap Dividend Fund 0.0%
- NOBL vs DVYE · iShares Emerging Markets Dividend ETF 0.0%
- NOBL vs IDV · iShares International Select Dividend ETF 0.0%
- NOBL vs IGRO · iShares International Dividend Growth ETF 0.0%
- NOBL vs IJH · iShares Core S&P Mid-Cap ETF 0.0%
More comparisons with VUG
- VUG vs SCHA · Schwab U.S. Small-Cap ETF 1.2%
- VUG vs HDV · iShares Core High Dividend ETF 1.0%
- VUG vs SCHD · Schwab U.S. Dividend Equity ETF 0.8%
- VUG vs VLUE · iShares MSCI USA Value Factor ETF 0.7%
- VUG vs VB · Vanguard Morningstar Small-Cap ETF 0.6%
- VUG vs VBK · Vanguard Morningstar Small-Cap Growth ETF 0.6%
Percentages are holdings overlap with the named fund.
Open NOBL or VUG at a brokerage
Both funds trade commission-free at major US brokerages.
Affiliate links — opening an account through these earns PlainIndex a one-time referral. Scoring is computed before any affiliate consideration; see our methodology and funding disclosure.
Holdings overlap is the sum of min(weight_a, weight_b) over positions
matched on ISIN (CUSIP fallback). Methodology: see
/methodology/.
Comparing two funds doesn't endorse swapping one for the other. Tax-lot history, account type, and personal goals matter — PlainIndex publishes data and methodology, not investment advice.