ETF comparison
DON vs NOBL
Both Dividend.
WisdomTree U.S. MidCap Dividend Fund · ProShares S&P 500 Dividend Aristocrats ETF
Holdings overlap
12 positions appear in both funds. Buying equal dollars of DON and NOBL would leave roughly 7.1% of each dollar exposed to the same underlying securities.
Unmatched is the part of a fund's weight the other fund doesn't match: names only it holds, plus any extra weight it puts in names both funds hold.
Side by side
Sub-score comparison
Tracking quality isn't part of the composite — see what we don't score for why.
Cost difference
NOBL is 3 bps cheaper than DON. On a $100,000 position that's about $30/yr more in fees for DON.
Fee figure is the annual expense charged on $100,000. To see how the gap compounds over a multi-decade holding period, open the cost calculator pre-filled with DON vs NOBL.
Top shared holdings
12 shared in total| # | Holding | In DON | In NOBL | Overlap |
|---|---|---|---|---|
| 1 | FRANKLIN RESOURCES INC | 1.41% | 1.67% | 1.41% |
| 2 | STANLEY BLACK & DECKER INC | 1.08% | 1.53% | 1.08% |
| 3 | CLOROX COMPANY | 0.86% | 1.32% | 0.86% |
| 4 | J.M. SMUCKER COMPANY (THE) | 0.83% | 1.58% | 0.83% |
| 5 | ESSEX PROPERTY TRUST INC | 0.72% | 1.58% | 0.72% |
| 6 | BROWN-FORMAN CORP | 0.42% | 1.31% | 0.42% |
| 7 | NORDSON CORP | 0.41% | 1.49% | 0.41% |
| 8 | ALBEMARLE CORP | 0.36% | 1.30% | 0.36% |
| 9 | ERIE INDEMNITY COMPANY | 0.30% | 1.23% | 0.30% |
| 10 | A.O. SMITH CORP | 0.29% | 1.28% | 0.29% |
| 11 | FEDERAL REALTY INVESTMENT TRUST | 0.27% | 1.58% | 0.27% |
| 12 | FACTSET RESEARCH SYSTEMS INC | 0.13% | 1.50% | 0.13% |
Only in DON
282 total- VIATRIS INC 1.28%
- BEST BUY CO INC 1.27%
- AMERICAN FINANCIAL GROUP INC 0.97%
- ANTERO MIDSTREAM CORP 0.95%
- APA CORP 0.95%
- SNAP-ON INC 0.94%
- HASBRO INC 0.92%
- PERMIAN RESOURCES CORP 0.89%
- OGE ENERGY CORP 0.88%
- OMNICOM GROUP INC 0.88%
Only in NOBL
58 total- Nucor Corp. 1.76%
- West Pharmaceutical Services, Inc. 1.72%
- International Business Machines Corp. 1.71%
- Archer-Daniels-Midland Co. 1.67%
- Colgate-Palmolive Co. 1.61%
- Caterpillar, Inc. 1.60%
- Automatic Data Processing, Inc. 1.60%
- Hormel Foods Corp. 1.60%
- General Dynamics Corp. 1.56%
- AbbVie, Inc. 1.56%
Related comparisons
More comparisons with DON
- DON vs IWD · iShares Russell 1000 Value ETF 6.1%
- DON vs SPHD · Invesco S&P 500 High Dividend Low Volatility ETF 5.9%
- DON vs VYM · Vanguard High Dividend Yield Index Fund ETF Shares 5.6%
- DON vs DGRO · iShares Core Dividend Growth ETF 4.7%
- DON vs SCHD · Schwab U.S. Dividend Equity ETF 4.6%
- DON vs FDVV · Fidelity High Dividend ETF 3.8%
More comparisons with NOBL
- NOBL vs RDVY · First Trust Rising Dividend Achievers ETF 6.4%
- NOBL vs QQQ · Invesco QQQ Trust 4.2%
- NOBL vs IWF · iShares Russell 1000 Growth ETF 2.8%
- NOBL vs VB · Vanguard Morningstar Small-Cap ETF 2.8%
- NOBL vs VUG · Vanguard Morningstar Growth ETF 1.6%
- NOBL vs DEM · WisdomTree Emerging Markets High Dividend Fund 0.0%
Percentages are holdings overlap with the named fund.
Open DON or NOBL at a brokerage
Both funds trade commission-free at major US brokerages.
Affiliate links — opening an account through these earns PlainIndex a one-time referral. Scoring is computed before any affiliate consideration; see our methodology and funding disclosure.
Holdings overlap is the sum of min(weight_a, weight_b) over positions
matched on ISIN (CUSIP fallback). Methodology: see
/methodology/.
Comparing two funds doesn't endorse swapping one for the other. Tax-lot history, account type, and personal goals matter — PlainIndex publishes data and methodology, not investment advice.