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ETF comparison

NOBL vs VIG

Both Dividend.

ProShares S&P 500 Dividend Aristocrats ETF · Vanguard Dividend Appreciation Index Fund ETF Shares

Holdings overlap

Weighted by ISIN/CUSIP
22.3 %

51 positions appear in both funds. Buying equal dollars of NOBL and VIG would leave roughly 22.3% of each dollar exposed to the same underlying securities.

NOBL unmatched 77.6% Shared 22.3% VIG unmatched 77.3%

Unmatched is the part of a fund's weight the other fund doesn't match: names only it holds, plus any extra weight it puts in names both funds hold.

In NOBL only
19 positions
Shared
51 positions
In VIG only
282 positions

Side by side

NOBL

ProShares S&P 500 Dividend Aristocrats ETF

ProShares · Dividend

80 composite / 100
Expense ratio
0.35%
Net assets
$10.95B
TTM yield
2.01%
Top-10 conc.
16.5%
VIG

Vanguard Dividend Appreciation Index Fund ETF Shares

Vanguard · Dividend

89 composite / 100
Expense ratio
0.040%
Net assets
$127.60B
whole fund, 2 share classes
TTM yield
1.50%
Top-10 conc.
33.4%

Sub-score comparison

65
Cost
96
76
Tax efficiency
78
100
Liquidity
100
91
Concentration
67
—
Tracking quality
—
NOBL sub-score VIG

Tracking quality isn't part of the composite — see what we don't score for why.

Cost difference

VIG is 31 bps cheaper than NOBL. On a $100,000 position that's about $310/yr more in fees for NOBL.

Fee figure is the annual expense charged on $100,000. To see how the gap compounds over a multi-decade holding period, open the cost calculator pre-filled with NOBL vs VIG.

Top shared holdings

51 shared in total
# Holding In NOBL In VIG Overlap
1 Caterpillar, Inc. 1.60% 1.62% 1.60%
2 AbbVie, Inc. 1.56% 1.92% 1.56%
3 Coca-Cola Co. (The) 1.55% 1.47% 1.47%
4 Johnson & Johnson 1.46% 2.67% 1.46%
5 Procter & Gamble Co. (The) 1.48% 1.45% 1.45%
6 Walmart, Inc. 1.31% 2.11% 1.31%
7 Linde plc 1.47% 0.96% 0.96%
8 International Business Machines Corp. 1.71% 0.91% 0.91%
9 McDonald's Corp. 1.36% 0.83% 0.83%
10 PepsiCo, Inc. 1.36% 0.82% 0.82%
11 Abbott Laboratories 1.35% 0.80% 0.80%
12 NextEra Energy, Inc. 1.41% 0.78% 0.78%

Only in NOBL

19 total
  • Franklin Resources, Inc. 1.67%
  • Hormel Foods Corp. 1.60%
  • JM Smucker Co. (The) 1.58%
  • Essex Property Trust, Inc. 1.58%
  • Federal Realty Investment Trust 1.58%
  • T. Rowe Price Group, Inc. 1.55%
  • Stanley Black & Decker, Inc. 1.53%
  • Eversource Energy 1.50%
  • Kimberly-Clark Corp. 1.48%
  • Kenvue, Inc. 1.46%

Only in VIG

282 total
  • Broadcom Inc 4.63%
  • Apple Inc 4.45%
  • Microsoft Corp 4.34%
  • JPMorgan Chase & Co 4.07%
  • Eli Lilly & Co 3.93%
  • ExxonMobil Holdings Corp 2.78%
  • Visa Inc 2.45%
  • Mastercard Inc 2.00%
  • Cisco Systems Inc 1.98%
  • Costco Wholesale Corp 1.83%

Percentages are holdings overlap with the named fund.

Open NOBL or VIG at a brokerage

Both funds trade commission-free at major US brokerages.

Affiliate links — opening an account through these earns PlainIndex a one-time referral. Scoring is computed before any affiliate consideration; see our methodology and funding disclosure.

Holdings overlap is the sum of min(weight_a, weight_b) over positions matched on ISIN (CUSIP fallback). Methodology: see /methodology/.

Comparing two funds doesn't endorse swapping one for the other. Tax-lot history, account type, and personal goals matter — PlainIndex publishes data and methodology, not investment advice.