ETF comparison

NOBLvsVIG

Both Dividend.

ProShares S&P 500 Dividend Aristocrats ETF · Vanguard Dividend Appreciation Index Fund ETF Shares

Holdings overlap

Weighted by ISIN/CUSIP
24.1%

52 positions appear in both funds. Buying equal dollars of NOBL and VIG would leave roughly24.1%of each dollar exposed to the same underlying securities.

NOBL only 75.8%Shared 24.1%VIG only 75.2%
In NOBL only
18 positions
Shared
52 positions
In VIG only
280 positions

Side by side

NOBL

ProShares S&P 500 Dividend Aristocrats ETF

ProShares · Dividend

80composite / 100
Expense ratio
0.35%
Net assets
$11.80B
TTM yield
2.08%
Top-10 conc.
16.5%
VIG

Vanguard Dividend Appreciation Index Fund ETF Shares

Vanguard · Dividend

89composite / 100
Expense ratio
0.040%
Net assets
$132.41B
TTM yield
1.51%
Top-10 conc.
32.5%

Sub-score comparison

65
Cost
96
76
Tax efficiency
77
100
Liquidity
100
91
Concentration
68
Tracking quality
NOBLsub-scoreVIG

Tracking quality isn't part of the composite — seewhat we don't scorefor why.

Cost difference

VIG is 31 bps cheaper than NOBL. On a $100,000 position that's about $310/yr more in fees for NOBL.

Fee figure is the annual expense charged on $100,000. To see how the gap compounds over a multi-decade holding period, open thecost calculator pre-filled with NOBL vs VIG.

Top shared holdings

52 shared in total
#HoldingIn NOBLIn VIGOverlap
1Caterpillar, Inc.1.60%1.87%1.60%
2AbbVie, Inc.1.56%1.68%1.56%
3Procter & Gamble Co. (The)1.48%1.54%1.48%
4Johnson & Johnson1.46%2.49%1.46%
5Exxon Mobil Corp.1.44%2.90%1.44%
6Coca-Cola Co. (The)1.55%1.37%1.37%
7Walmart, Inc.1.31%2.60%1.31%
8Linde plc1.47%1.05%1.05%
9PepsiCo, Inc.1.36%0.98%0.98%
10International Business Machines Corp.1.71%0.97%0.97%
11McDonald's Corp.1.36%0.94%0.94%
12NextEra Energy, Inc.1.41%0.92%0.92%

Only in NOBL

18 total
  • Franklin Resources, Inc.1.67%
  • Hormel Foods Corp.1.60%
  • JM Smucker Co. (The)1.58%
  • Essex Property Trust, Inc.1.58%
  • Federal Realty Investment Trust1.58%
  • T. Rowe Price Group, Inc.1.55%
  • Stanley Black & Decker, Inc.1.53%
  • Eversource Energy1.50%
  • Kimberly-Clark Corp.1.48%
  • Kenvue, Inc.1.46%

Only in VIG

280 total
  • Broadcom Inc5.18%
  • Apple Inc4.07%
  • Microsoft Corp3.97%
  • JPMorgan Chase & Co3.59%
  • Eli Lilly & Co3.34%
  • Visa Inc2.33%
  • Costco Wholesale Corp2.03%
  • Mastercard Inc1.84%
  • Cisco Systems Inc1.63%
  • Bank of America Corp1.57%

Open NOBL or VIG at a brokerage

Both funds trade commission-free at major US brokerages.

Affiliate links — opening an account through these earns PlainIndex a one-time referral. Scoring is computed before any affiliate consideration; see our methodologyand funding disclosure.

Holdings overlap is the sum of min(weight_a, weight_b) over positions matched on ISIN (CUSIP fallback). Methodology: see/methodology/.

Comparing two funds doesn't endorse swapping one for the other. Tax-lot history, account type, and personal goals matter — PlainIndex publishes data and methodology, not investment advice.