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ETF comparison

NOBL vs VTI

Dividend vs US Total Market.

ProShares S&P 500 Dividend Aristocrats ETF · Vanguard Morningstar Total Stock Market ETF

Holdings overlap

Weighted by ISIN/CUSIP
9.7 %

68 positions appear in both funds. Buying equal dollars of NOBL and VTI would leave roughly 9.7% of each dollar exposed to the same underlying securities.

NOBL unmatched 90.2% Shared 9.7% VTI unmatched 90.1%

Unmatched is the part of a fund's weight the other fund doesn't match: names only it holds, plus any extra weight it puts in names both funds hold.

In NOBL only
2 positions
Shared
68 positions
In VTI only
3,436 positions

Side by side

NOBL

ProShares S&P 500 Dividend Aristocrats ETF

ProShares · Dividend

80 composite / 100
Expense ratio
0.35%
Net assets
$10.95B
TTM yield
2.01%
Top-10 conc.
16.5%
VTI

Vanguard Morningstar Total Stock Market ETF

Vanguard · US Total Market

92 composite / 100
Expense ratio
0.030%
Net assets
$2.32T
whole fund, 6 share classes
TTM yield
1.06%
Top-10 conc.
32.0%

Sub-score comparison

65
Cost
97
76
Tax efficiency
88
100
Liquidity
100
91
Concentration
69
—
Tracking quality
—
NOBL sub-score VTI

Tracking quality isn't part of the composite — see what we don't score for why.

Cost difference

VTI is 32 bps cheaper than NOBL. On a $100,000 position that's about $320/yr more in fees for NOBL.

Fee figure is the annual expense charged on $100,000. To see how the gap compounds over a multi-decade holding period, open the cost calculator pre-filled with NOBL vs VTI.

Top shared holdings

68 shared in total
# Holding In NOBL In VTI Overlap
1 Johnson & Johnson 1.46% 0.84% 0.84%
2 Exxon Mobil Corp. 1.44% 0.78% 0.78%
3 Walmart, Inc. 1.31% 0.69% 0.69%
4 Caterpillar, Inc. 1.60% 0.68% 0.68%
5 AbbVie, Inc. 1.56% 0.61% 0.61%
6 Procter & Gamble Co. (The) 1.48% 0.47% 0.47%
7 Chevron Corp. 1.44% 0.43% 0.43%
8 Coca-Cola Co. (The) 1.55% 0.39% 0.39%
9 International Business Machines Corp. 1.71% 0.37% 0.37%
10 Linde plc 1.47% 0.33% 0.33%
11 McDonald's Corp. 1.36% 0.27% 0.27%
12 PepsiCo, Inc. 1.36% 0.26% 0.26%

Only in NOBL

2 total
  • Amcor plc 1.38%
  • INVESCO GOVT AND AGCY LEX 0.26%

Only in VTI

3,436 total
  • NVIDIA Corp 6.36%
  • Apple Inc 5.87%
  • Microsoft Corp 3.83%
  • Amazon.com Inc 3.19%
  • Alphabet Inc 2.90%
  • Broadcom Inc 2.47%
  • Alphabet Inc 2.28%
  • Micron Technology Inc 1.80%
  • Meta Platforms Inc 1.71%
  • Tesla Inc 1.64%

Percentages are holdings overlap with the named fund.

Open NOBL or VTI at a brokerage

Both funds trade commission-free at major US brokerages.

Affiliate links — opening an account through these earns PlainIndex a one-time referral. Scoring is computed before any affiliate consideration; see our methodology and funding disclosure.

Holdings overlap is the sum of min(weight_a, weight_b) over positions matched on ISIN (CUSIP fallback). Methodology: see /methodology/.

Comparing two funds doesn't endorse swapping one for the other. Tax-lot history, account type, and personal goals matter — PlainIndex publishes data and methodology, not investment advice.